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We encourage all our clients to check out this link or this one for some useful tips on designing proper emails. This is especially important if you use any sort of mailing list or software such as Dada Mail.

Here is an excerpt from the site:

The quick and dirty guidelines

If you want to dive right in and just need some direction, here’s the outline:

• Don’t waste your readers’ time — An email inbox is a busy place, you won’t get much attention.
• Permission matters — Not only do you need to have permission to email people, but it helps to remind them of how they gave you permission, as specifically as you can.
• Relevance trumps permission — Just having permission is not enough, the content you are sending must also be relevant.
• Make unsubscribing easy — There’s no point emailing people who are not interested.
• Image blocking is common — You can’t rely on people actually seeing your images.
• Bring back tables — Structural tables are still often necessary for creating columns.
• Add inline styles — Gmail removes anything else.
• Don’t forget your plain text version — You can make blocks of text more readable.
• Meet your legal obligations — For example, CAN-SPAM for US senders.
• Test, test, test — It’s the only way to be confident about your design working.

Visit Campaign Monitor.com to read the whole article: http://www.campaignmonitor.com/design-guidelines

Or here for many more resources: http://www.email-marketing-reports.com/iland/2008/07/42-html-email-design-resources.html

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